- Host Social Media Events
- Use LinkedIn’s “Your Day” Feature
- Use Images to Amplify Your Facebook Updates
- Go Deep, Not Broad
- Get the Attention of Influencers
- Focus on the Platforms Where Your Customers Are
- Choose Your Image Wisely
- Communicate With Your LinkedIn Connections
- Optimize Your Facebook Ads for Your Intended Action
- Make Real Life Connections
- Build Online Influence
- Use “Here on Biz” to Connect With People in Person
- Make Following/Follower Management Part of Your Daily Routine
- Use Live Internet Broadcast to Connect With Your Audience
- Get Social Media Metrics From Google Analytics
- Create Loyalty by Participating in One-on-One Dialog
While these tips are very useful for companies, I found that some are important for graduating seniors searching for jobs. In my classes, we are not only taught different aspects of marketing but how to market ourselves.
“Choose Your Image Wisely” is crucial for social media. Potential employers are able see all the pictures posted on Facebook and Twitter. While these sites may be used for personal lives, pictures should still reflect yourself in an appropriate manner. Your profile picture on LinkedIn, however, should be professionally taken. An example is posted below.
“Communicate With Your LinkedIn Connections” and “Make Real Life Connections” are also extremely important. Connecting and communicating on LinkedIn as well as at professional events are key to network with potential employers. Once a relationship is developed, you may consider utilizing Skype to communicate with professionals.
“Create Loyalty by Participating in One-on-One Dialog” is another tip that stood out. Utilizing Twitter to communicate with companies and professionals is a great way to get your name out there before you send in your resume.
College students should strongly consider some of these marketing tips as they began their job searches.